Why Count

Whatever your business/operation, accurate counting and monitoring of customer traffic is vital to evaluating and improving performance.

You spend much of your budget in getting potential customers through your front doors. In today’s competitive and heavily regulated marketplace, you need to know precisely:-

• how many people walk through your doors?

• where do they go?

• how long do they wait for service?

• how over-crowded does any one area become?

• has a recent advertising campaign produced results?

• are there too many/too few staff on duty at particular times?

Keeping track of your pedestrian traffic allows you to comply more readily with fire regulations as well as improving your overall business strategy.

Eurecam  collects and collates information on the pedestrian footfall, making it easier for you to convert potential customers to actual purchasers.

THE BENEFITS OF  EURECAM  PEOPLE-COUNTING

Health & Safety

Strict UK and EU fire regulations impose limits on the numbers of people in a particular space at any one time. The Eurecam people-counter makes it simple to ensure that you comply with the law and provide maximum levels of visitor safety.

Profitability

• Know by the increase in visitor footfall whether a marketing campaign has been successful

• Pinpoint peak selling hours/days/weeks/months

• Understand visitor:purchaser conversion ratios

• Compare performance between your operations/outlets. Are they best positioned to capitalise on prospective customers?

Staff Rostering

Ensure you have the right number of staff for peak hours/dead periods. You may find that opening and closing times could be adjusted.

Real-time evaluation

Relying on historical data may not be best practice. The Eurecam people-counter ensures you can meet needs as they arise.