Counting for Retail Outlets

Whether you manage a single independent retail outlet or a chain of shops you need really accurate data on your customer numbers. Customers are your raison d’être and you have to account for your overhead expenditure vis-a-vis the numbers passing through your doors.

You have too many during any one period? There could well be a fire risk issue.

You have too few overall? That could make the case for a strategic marketing campaign – or closure of one or more outlets.

You need to compare the performance of your outlets? Real-time or weekly/monthly/seasonal analysis from the various operations will help you decide which has the most/least potential; and bring more precision to targeted marketing campaigns.

THE BENEFITS OF EURECAM PEOPLE-COUNTING

Health & Safety

Strict UK and EU fire regulations impose limits on the numbers of people in a particular space at any one time. The Eurecam people-counter makes it simple to ensure that you comply with the law and provide maximum levels of customer safety.

Accurate measuring

• Know by the increase in customer footfall whether a marketing campaign has been successful

• Analyse conversion ratios, ie numbers of customers –v- actual purchases

• Ensure queues are kept to a minimum

• Pinpoint peak customer hours/days/weeks/months

• Compare performance between your operations/outlets. Are they best positioned to capitalise on prospective customers?

Staff rostering

Ensure you have the right number of staff for peak hours/dead periods. You may find that opening and closing times could be adjusted.

Eurecam provides the solution

• Ensuring compliance with fire regulations

• Accurate (up to 98%) counting of all customer traffic, in and out, including the ability to distinguish wheelchairs, baby buggies, etc.

• Simple, inexpensive and discreet camera system. Each camera covers a distance of approx. 5 metres.

• Statistical software included, without the need for a dedicated PC. Access the information hourly/daily/weekly – you choose.

• Suitable for the simplest or the most sophisticated requirements.

Eurecam ensures you have really accurate customer numbers at your fingertips – making you ideally placed to maximise the potential of your operation.